The most common question is How to Rank on Google Search Engine, and that too on 1st
page of SERP (Search Engine Result Page). There are lots of factors that make a website
rank on Google's first page here are some of them :
How do Websites rank on Google?
- Original quality content
- Well SEO optimized content
- SEO optimized website structure (On-Page and Off-Page SEO)
- Backlinks from high domain authority websites
- Topic authority
These are some of the many factors that help a website rank on Google. In this article, I am
going to tell you 10 ultimate On-Page SEO elements to actually optimize in your website in
2022 for.
What is On-Page SEO optimization?
Simply put On-Page Optimization is a process of making the whole website search engine
friendly by optimizing web pages for - Title, Meta Tags, Search Description, and the ultimate thing the content.
But are these enough to get you to rank on Google's first page? Yes and No both.
Here are 10 On-Page things to optimize on the website for getting a better chance of ranking
as well as improving the current ranking of your website:
1. Page Speed
After the news of Google rolling out the Google Page Experience update, a lot of websites has
seen a downtrend of traffic on their website. This is due to factors that are affecting a good
user experience on your website.
One of the factors is the loading speed of a page, Google recommended page load time is
under 2 seconds for the whole page.
How to Improve website loading time?
The page speed of a website can be affected by many factors here are the major ones to
focus and improve on:
- Reduce the image size
- Reduce the number of running Java scripts
- Work on or have a good Server response time
- Enable page cache for quick loading on re-visits
Once you work on these points your website page will definitely improve and users will have a better experience on your website.
2. Mobile Optimization
Although when you use a theme from WordPress.com or blogger.com, it is automatically made mobile-
friendly, when you develop your own custom theme it's really important to customize the CSS style for different mobile sizes.
Google considers those websites to rank better which are more mobile responsive, this means that always make sure to make your website template mobile responsive.
3. Focus Keywords First
Despite all the other factors for ranking a website, to date, the major element is the use of Focus keywords. Focus Keywords are those keywords you want your individual page or the whole website to rank for in the 1st to 10th position.
Focus keywords can be 1-2 keywords spread across the website page content, but keep in mind not to keyword spam your page/article. Aways start your article with your focus keyword in the first 2 sentences because that is only shown in the Google search description.
Keyword spamming is nothing but using focus keywords more than 5-6 times again and again in the content also known as keyword stuffing.
4. Custom redirects
Custome redirects mean to redirect a particular page to a different URL, this is helpful when you move a page to a new URL or, remove a high traffic volume page and want the traffic to be diverted to a new or different page.
Never leave a page un attendant and that too which is indexed by Google crawlers.
5. Optimize for High Contract Mode
With the introduction of a dark mode on chrome and other browsers, many of the users have made it their default theme as its looks much cooler.
But is your website dark more ready?
As you make your website theme mobile-friendly with the help of CSS, in the same manner, you can style your website for the dark mode with the use of CSS styling.
Make sure your style each .class and element if required for your website. You can also write a small javascript to toggle the dark mode on and off on your website itself is not automatically switched.
6. Content-Length
With ever-changing scenarios and the taste of the audience in reading, the patience level has also slightly decreased when it comes to reading long written articles, Ideally, an article should be anywhere between 1,200 to 2,500 words, to get it ranked, more shares, and all those stuff.
But do you really need to write that many words? Practically No, the main aim of Google ranking any website on the first page of the Google search engine, is to provide the user with the information they want.
7. Bounce Rate Optimization
Bounce rate is the percentage of people who leave your website or web page, the lower the bounce rate the better for your website.
The reason behind them leaving your website or article page can be many few of them are listed here :
- Longer loading time
- Long uninteresting article
- Error on the page
The optimal bounce rate for a website is 26 to 40 percent. More than that requires changes either to the article of the web page.
8. Article Look and Feel
No one will tell you this, but one major factor behind people staying or leaving a particular article on your website is the look and feel of it.
If the article font is readable and the color is clearly visible then you might get a less bounce rate which is good, But if your text is unreadable or in a fancy font, people might not be interested to spend time on it reading.
So, always keep the article fonts and colors readable.
9. Internal Linking
We all know that Backlinking plays a vital role in getting a website rank quickly and that too if from a high Domain authority website such as wikipedia.com.
But more important is internal linking, this will do two things:
- Keep visitors on your website for longer periods.
- Give other articles to be discovered by users while reading an article.
This will also increase page authority as it is linked to other useful articles internally.
10. Keep Posting
Many websites lose their ranking because they are not regularly updated with new and original content.
Make sure that you upload at least one article per week and that too original and very informative for the reader and well optimized with the above-mentioned points so that it ranks and keeps the website Good in the eyes of readers as well as Google.
Conclusion
On-Page SEO Optimization is one of the key parts of SEO Optimization along with Off-Page SEO, always start with On-Page SEO, once it's all set and on track then move to Off-Page activities such as article submissions (guest posting), website submissions, backlinking, etc.
These are the 10 Ultimate On-Page SEO elements that you can optimize to get the best results in Google Search. Also, keep in mind that this will also help the website rank on other search engines such as Yahoo, Bing.
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