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| How to Do Hashtag Research for Instagram for Free |
Using Instagram Hashtags is the most effective way to get discovered on the Instagram platform where millions of people do millions of posts per day. Hashtags are the best way to discover a new audience and gain new followers.
But do Instagram hashtags really work?
The simple answer is Yes they do. Instagram recently posted on their Facebook page that you can know a lot more about a person just by seeing which hashtags they are using, this shows that Instagram still values the use of hashtags on their platform.
How do hashtags work on Instagram?
Instagram Hashtags help the content to be discovered by millions of people over the platform. Once you add a hashtag to your post along with the other posts tagged with that hashtag.
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| Instagram #marketing hashtag page |
As you can see #marketing hashtag has more than 64.7 Million posts, this means those many posts are tagged with #marketing.
On a Hashtag you will find three Tabs in which the posts are categories.
Top Posts
Top posts are those which get the highest amount of engagement such as likes,comments, shares, story shares and saves. These are generally posts from accounts which has a huge amount of following, sometimes it can be from a small account it the content gets a good engagement.
Recent
This is where your posts first appear when you post, chances of getting discovered on a hashtags is really less if you are using a high volume hashtag, will talk of that a bit later in this article.
Reels
Instagram launched a new section in the hashtags that is reels, this helped a lot of creator get discovered via the hashtags tabs.
All the reels with #marketing will appear on this #marketing page.
How many hashtags to use on Instagram?
According to Instagram 8-12 hashtags is a gold standard to use on an Instagram post. But this is not the way hashtags work for different Instagram accounts different sets of Instagram hashtags works.
If you see a post from an account of 1 Million followers you won't find any hashtags, so how do they get discovered? The answer is via Explore page.
Explore Page of Instagram is the discovery section of Instagram where good performing posts and reels “according to Instagram” appear. Over the year’s explore page of Instagram content recommendation algorithm has changed on which type of posts are shown on an explore page.
Now the type of content you interact with the most, content similar to that will be shown on your Explore page of Instagram.
How to find the best Instagram hashtags for free?
The best way to find Instagram hashtags for free is by doing a manual search on the Instagram app itself.
To find best hashtags for your post manually follow these steps:-
Go to Instagram Search bar
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| Instagram Search Page |
Type in the #hashtag you want to include in your post
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| Instagram top Hashtags page |
Another way of getting Instagram hashtags for free is with the help of an Instagram hashtags finder tool call Hashtagstack.com.
Hashtagstack is an online free Instagram hashtag generator tool that allows you to instantly generate a well-sorted set of hashtags according to the Instagram Hashtag Ladder Strategy.
Here is how to perform an Instagram hashtag research on Hashtagstack
1. First, visit the website hashtagstack.com
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| HashtagStack home page |
2. Enter your topic for example #instagramtips
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| HashtagStack Search Bar |
3. Now Enter the average like you get on your posts, it can be less or more depending on this number hashtagstack will show you relevant keywords for the account.
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| HashtagStack Hashtag Generator |
Here you can few columns beside the #hashtags lets see each one of them what are they and how these metrix are helpful in selecting the best sets of hashtags.
Posts Made
This is the total number of posts made using the particular hashtag on instagram.
DAPC
DAPC stands of Daily Average Post Count, this is the number of post made on a daily bases using that particular hashtag.
Likes
This is the average number of likes the top post gets on the particular hashtag.
Comments
This is the average number of comments a post gets on the particular hashtag.
The most important metrix to see here is the DAPC that is daily average post count.
DAPC is the number of posts made on instagram using a particular hashtag. This will help you to determine if you want to target that hashtag to rank on or not.
Pro Tip - For a smaller account say 100 followers try using a hashtag with less DAPC count say 10 or 20, this will help your account get discovered quickly.
Moreover, HashtagStack allows the user to automate the research process by using the Ladder strategy to select the hashtags.
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| HashtagStack Generated hashtags |
You just have to click on the use Ladder Strategy and it will automatically select the best hashtags to use according to the account average likes and give you the set of hashtags to use.
You can read more about What is the Instagram Ladder strategy to research manually the the best hashtags for instagram for your account.
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