 |
| 5 LinkedIn Marketing Strategies for Small business |
A perfect platform can grow your business 10x with a minimum effort. One such platform is LinkedIn. LinkedIn has more than 690 million users out of which on average 100 million people are daily active users.
Just imagine that many users are watching your content, great right? But without a good LinkedIn marketing strategy, that goal is far-fetched.
LinkedIn is one of the best platforms to target if you are a B2B, B2C, or small business, there are all kinds of audiences just waiting to consume content. Building a linked marketing strategy for your business can help you generate a lot of potential leads for your business.
Why develop a LinkedIn marketing strategy in the first place?
The simple answer is to capture the attention of your potential customer on LinkedIn. LinkedIn is not like other social media platforms where any kind of content will perform well.
LinkedIn has a wide base of users who are CEO, executives, owners, entrepreneurs, etc. Having a proper LinkedIn marketing strategy for your business will help you capture those audiences and get discovered by them.
Now let's have a look at 5 powerful LinkedIn marketing strategies that you can implement right now and start seeing targeted results.
Customizing each LinkedIn post
Content is king and each time you post on LinkedIn there is a huge potential that a CEO or a decision-maker will see your content. So keeping your target audience for LinkedIn in mind, customize your individual post to target them.
Creating customized content according to your target audience persona will help you attract the right kind of audience for your business and this will help in converting those visitors into potential clients.
There are different post formats that you can use to attract the audience to interact with your business.
Still, thinking about how to define your target audiences? Read our guide on How to find the right target audience for your business.
Also, it's a good idea to find what kind of posts your target audience interacts with the most. Is it a poll, gif, carousel, static image, infographics, polls, etc
Once you know what post types your target audience loves to interact with you can start producing customized content to gain maximum exposure amongst them.
Just a heads up on LinkedIn polls gets maximum reach and impressions, so utilize it by creating targeted polls for your target audience.
Posting at optimal timings
Not everyone is active all the time on LinkedIn, when do you surf LinkedIn ? in your free time right.
So what is the best time to post on LinkedIn?
There has been a lot of study by different websites for the best time post on LinkedIn, let's have a look at them.
 |
| Best time to post on LinkedIn |
How do you select at what time to post on LinkedIn, this can be done by analyzing your target audience and your target country.
You can run an experiment for a month and observe the results, now optimize accordingly and run a second experiment in the next month, compare the two months and observe the best results and timings.
A good option to run these kinds of experiments is to schedule your posts in advance, about which I have discussed later on, that will help you gain proper insights when you analyze for implementing further changes.
Use proper hashtags for LinkedIn post
Yes, hashtags work on LinkedIn too, and that too a big-time on Linkedin. Ideally, you should use 3-5 hashtags on your post in LinkedIn. LinkedIn suggests hashtags based on what you write.
 |
| LinkedIn recommending Hashtag on the bases of the post content |
This helps you quickly add hashtags to your Linkedin posts.
You can also search for relevant keywords before writing a post. You can do that in the search bar or on LinkedIn. Building a hashtags strategy is a good idea to go with while building you LinkedIn Marketing Strategy
 |
| Searching for Hashtags on LinkedIn |
Make sure you include a mix of targeted and audience-based hashtags, for knowing more about Hashtag Research for Linkedin you can read How to do Hashtag Research for LinkedIn.
A good idea is to use inline hashtags in LinkedIn posts as this will give you more space to write longer captions as well as look neat and clean while posting.
Create a content calendar
A content calendar is a well-structured schedule of what will be posted on social media in the coming days. This will help you organize your LinkedIn Marketing Strategy in a better way. The calendar can be made on a per week basis or on a per month basis, in both cases, you will have all the posts ideas, the captions and the hashtags already pre-filled in a sheet.
To create a content calendar you can take a weeks time and here is how to go about it:
- Take 2 days to get all the ideas, thoughts about the posts you want to do next month.
- Take the next 2 days to search for the best 25 or 30 ideas you want to actually present to your audience.
- Take the next 1 day to finalize the image copy and caption for it.
You are already on day 5 and your next month's calendar is looking good.
In the Next 2 and final days just have a conversation with your graphic designer on how to bring your post ideas to life in a creative way.
And your whole month's schedule for LinkedIn Posts is ready to be scheduled.
Make connections on LinkedIn
Connecting with people on Linkedin is the key to success. No matter if you are marketing a business page or a personal profile, connecting with people on LinkedIn is key to growth.
If you are growing a personal profile on LinkedIn then making connections on LinkedIn with the people in your industry is the best way to get discovered and grow.
If you are growing a business page on LinkedIn then interacting with your target audience through your page is the best option to get discovered. Do like and comment on your target audience profile or page.
Conclusion
Building a Linkedin Marketing Strategy to grow your business is a good idea even before launching a service or product or sharing about it on Linkedin.
Once you have a Linkedin Strategy in place then include your service or products into that, this will ensure that your target audience will discover your posts effectively.
Comments
Post a Comment